About me

Aetna / 2025 - present
Lead Designer / Lead Graphic Designer for Aetna Marketing
• Lead the end-to-end design and production of high-quality digital and print marketing collateral for a key Aetna client, Costco,  ensuring brand consistency and on-time delivery across all creative outputs.
• Collaborate cross-functionally with account, copywriting, operations, and digital teams to deliver user-centered, WCAG-compliant designs that aligned with Costco’s strategic business objectives.
• Champion a culture of design excellence by leading ideation sessions, hosting team bonding sessions, and introducing innovative tools and workflows that elevated visual storytelling and creative output across digital and print campaigns.

CVS Health / 2020 - 2025
Senior Designer / Senior Graphic Designer for the CVS Health and Aetna Marketing test and learn innovation group.
• Designed cross platform campaigns that activate a portfolio of “Next Best Actions” which educate members on healthier lifestyles, reduce medical cost and raise member satisfaction.
• Followed meticulous brand guidelines on all graphic elements and oversaw preparation of files for print or digital publication.
• Communicated with and present creative work to multiple stakeholders
• Worked hand-in-hand with both fellow teams and legal to carefully incorporate feedback and deliver pixel perfect solutions.
Placed second in the CVS Adobe Creative Jam for designing "Nightly Nourish" in Adobe XD

FORTUNE (formerly TIME Inc.) / New York, NY / 2013 - 2020
Senior Designer (FORTUNE) / Senior Designer for the FORTUNE Studios team and creative force behind the design and delivery of innovative solutions (templates, longform content, etc.) for top advertisers, ensuring creative deliverables align with strict brand guidelines.
• Produced dynamic collateral and campaigns worth hundreds of thousands of dollars within tight deadlines and budgets.
• Worked hand-in-hand with both clients and editors to carefully incorporate feedback and deliver highest quality solutions.
• Saved the company thousands of dollars by proactively learning illustration techniques to create bespoke illustrations for advertorials, sales materials and event collateral instead of hiring additional staff or freelancers.
• Hired and directed freelance illustrators and designers that contributed to marketing designs, print and digital projects.
• Collaborated with sales and marketing teams for the creation and execution of marketing materials and presentations.
Senior Designer (The Foundry) / Promoted in November 2015 to ideate, create and deliver graphically driven content that was designed to maximize user experience and engagement across platforms.
• Designed customized digital and print solutions for Time Inc. publications, including FORTUNE, Money, Sports Illustrated, Real Simple and TIME magazine itself.
• Redesigned sales and marketing materials which greatly increased engagement rates, responses and sales.
Designer / Recruited to design print, digital, and mobile solutions and manage a large project portfolio for clients.
• Sourced, selected, and commissioned photography and illustrations from personal freelance talent database.
Honored with industry acknowledgements, including Folio Magazine in 2015 and a coveted Pearl Award in 2015.

City&State Magazine / New York, NY / 2012 - 2013
Art Director / Oversaw all creative aspects, including visual tone of articles, photographs, illustrations, front-of-book features, and back-of-book stories for a bi-weekly newspaper focused on New York regional politics.
• Directed all photo shoots, balancing the needs of each issue with the Art Department’s budget to maximize ROI.
• Hired, coached, and led a skilled team of illustrators and freelance designers.
Received a NY Association “Overall Design Excellence” award in April 2013.

IN New York + Where New York Magazines / New York, NY / 2011 -  2012
Editorial Designer / Designed monthly magazines (IN New York and Where New York), coffee table book, city maps, and guidebooks. Produced quality visuals and innovative design that enhanced and contributed to the overall editorial content of the magazines. Attended and managed photo shoots, followed by selecting visual material for the layouts.

Stylesight / New York, NY / 2009 -  2011
Junior Graphic Designer / Designed layout for weekly and monthly reports for various fashion-related trends.

Curtis Brown Ltd. / New York, NY / 2008 - 2009
Film Assistant / Updated and maintained website and read manuscripts for Curtis Brown agents.

Vineyard Gazette / Edgartown, MA / 2008
Design Intern / Conceptualized and designed display advertisements for bi-weekly newspaper.

 

FREELANCE EXPERIENCE
GFNY / New York, NY / 2013 - present
Designer / Develop comprehensive company style guide and design all event collateral within strategic direction.

 

EDUCATION
Bachelor of Science in Graphic Design / Skidmore College (2008)
Advertising Graphics: Theory & Practice / Richmond, The American International University, London (2007)


QUALIFICATIONS
Creative Direction, Marketing Design Management, Corporate Branding & Identity, Graphic Design & Typography, User Experience & Engagement, Content Development & Management, Budgeting & Cost Control, Team Building & Leadership

Send all questions, book recommendations or good puns to:

blairstelle@gmail.com.com