About me
CVS Health & Aetna / Lead Designer / 2025 - present
Lead Graphic Designer for Aetna’s flagship client, Costco, creating cohesive visual systems and longform benefits guides (40+ pages) that align with brand strategy and communicate key benefit offerings.
• Lead end-to-end design and production of high-quality print and digital marketing collateral. Ensure brand
consistency and on-time delivery across all outputs with lightning fast turnaround for 10+ assets per month.
• Collaborate cross-functionally with account, copywriting, operations, and digital teams to deliver user-centered, WCAG-compliant designs that align with Costco’s strategic business objectives.
• Champion a culture of design excellence by leading ideation sessions, hosting monthly team bonding sessions and introducing innovative tools that elevate visual storytelling and production.
• Selected out of 500+ applicants as a finalist for the 2026 Caliber Artist Series.
Senior Designer / 2020 - 2025
Senior Designer for the CVS Health and Aetna Marketing test and learn innovation group. Our campaigns helped improve health outcomes and generated upwards of $250MM in annual medical cost savings.
• Designed cross platform campaigns that activated a portfolio of “Next Best Actions” which educated members
(up to 500,000+ per campaign) on healthier lifestyles, reduce medical cost and improve member satisfaction.
• Followed rigid brand guidelines on all creative and oversaw preparation of files for print or digital publication.
• Communicated with and presented creative work to multiple stakeholders.
• Worked hand-in-hand with fellow teams and legal to incorporate feedback and deliver pixel perfect solutions.
FORTUNE (formerly part of TIME Inc.) / Senior Designer / 2013 - 2020
Senior Designer for the FORTUNE Studios and creative force behind the design of innovative solutions (templates, longform content, etc.) for top advertisers, ensured creative deliverables align with strict brand guidelines.
• Managed projects under tight deadlines and budgets, ensuring timely delivery of all print and digital materials.
• Saved the company thousands of dollars by proactively learning illustration techniques to create bespoke illustrations for advertorials, sales materials and event collateral instead of hiring additional staff or freelancers.
Senior Designer (The Foundry) / Promoted in November 2015 to help ideate, create and deliver graphically driven content that was designed to maximize user experience and engagement across platforms.
• Designed digital and print solutions for publications, including Fortune, Money, Sports Illustrated and TIME.
• Redesigned sales and marketing materials which greatly increased engagement rates, responses and sales.
Designer / Recruited to design print and digital solutions as well as manage a large project portfolio for clients.
• Honored with industry acknowledgements, including Folio Magazine in 2015 and a coveted Pearl Award in 2015.
Other experience includes Pride in Wilton Design Contest Winner (2025), Freelance Designer (2024) for Galileo Health, Received a NY Association “Overall Design Excellence” award as Art Director of City&State Magazine in April 2013, Editorial Designer (2011-2012) at IN New York & Where Magazines, Junior Graphic Designer (2009-2011) at WGSN, Assistant (2009) at Curtis Brown, Design Intern (2008) at the Vineyard Gazette and Tang Museum.
EDUCATION
Bachelor of Science in Graphic Design / Skidmore College
Advertising Graphics: Theory & Practice / Richmond, The American International University, London
CORE STRENGTHS
Corporate Branding & Identity, Creative Direction, Marketing Design Management, Graphic Design & Typography, User Experience & Engagement, Cross-functional Collaboration, Budgeting & Cost Control, Digital & Print Marketing
Send all questions, book recommendations or good puns to:
blairstelle@gmail.com.com