Blair Stelle:
Designer, crafter, explorer
Behavioral Health Education for Aetna
This campaign encouraged members to have fewer inpatient or emergency department events by educating them about available behavioral health resources and support services. Within 6 months after the outreach this campaign helped 234 members avoid inpatient or emergency department visits, delivering an ROI of 22x.
Recent Work
2025 CVS Caliber Artist Series Finalist
My piece, titled “Painting a Place for All” was selected out of over 500 applicants as a finalist for the annual CVS Caliber Artist Series.
By honoring diverse backgrounds and promoting kindness, murals act as symbols of visibility and acceptance. Murals encourage cultural unity by highlighting shared values across different life experiences. They are a living classroom—educating viewers through color and symbolism. By celebrating diversity and sparking creativity, public art invites conversations that foster respect and community.
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By honoring diverse backgrounds and promoting kindness, murals act as symbols of visibility and acceptance. Murals encourage cultural unity by highlighting shared values across different life experiences. They are a living classroom—educating viewers through color and symbolism. By celebrating diversity and sparking creativity, public art invites conversations that foster respect and community.
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City & State, 2012
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Time Inc., 2018
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FORTUNE & Target, 2020
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GFNY, Map Illustration, 2022
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FORTUNE, 2020
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Poster Design, 2019
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Promotional poster, 2025
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Leave Behind, 2024
CVS Adobe Creative Jam 2nd place winner
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Nightly Nourish
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Intro
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App Flow
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App Flow
